Coca-Cola Beverages Africa selects intelligent tools for complex pricing

Coca-Cola Beverages Africa collaborates with Flintfox and Microsoft to streamline pricing, promotions, and rebate management.

The collaboration allows the bottling giant to better manage complex pricing at all stages of the supply chain and realise wider digital transformation plans through the shift to Microsoft Dynamics 365.

As part of an on-going programme of digital transformation at its bottling plants, Coca-Cola Beverages Africa (CCBA) is collaborating with pricing and rebate management experts Flintfox, and Microsoft to modernise how it uses technology. The collaboration will help the bottling giant retire legacy solutions, to better manage pricing and overcome existing challenges at all stages of the supply chain.

Trade Revenue Management and the RMx pricing engine provide CCBA with the ability to manage advanced pricing and promotions, reduce operating costs and monitor margins. By extending the capability of Microsoft Dynamics 365 and integrating with existing e-commerce and sales force automation platforms, Flintfox will enable real-time hyper-speed pricing and help deliver accurate pricing across the supply chain.

The collaboration between Microsoft and Flintfox helps CCBA to accelerate its digital transformation journey, via seamless digital systems that enable the entire business to operate as one.

Flintfox EMEA Director Mark Conway said: “It’s an exciting time to be working with CCBA, as they bring their digital transformation vision to life via Microsoft Dynamics 365 and set out on a path of accelerated growth. Our intelligent solutions will reduce operating costs, create productivity gains and future-proof operations. What’s more, we will provide real-time pricing accuracy across CCBA’s channels and deliver significant, measurable ROI to the business.”

Coca-Cola Beverages Africa Chief Information Officer Joshua Motsuenyane said: “Because CCBA was born out of a merger of different companies, there are a number of infrastructure redundancies, supply duplications, and lines of accountability that were blurred. We needed to perfect the overall business’ ability to operate as one and improve pricing transparency and visibility. Flintfox and Microsoft helped us strategise how to better manage advanced pricing, promotion management, and complex supply chain pricing, as well as provide a roadmap for the future. This integration with Flintfox and Microsoft modernises the way we use technology across our entire IT landscape and allows us to completely retire legacy systems.”

Conway concluded: Intelligent, next generation price optimisation, supported by advanced machine learning isn’t just a long-term vision for supply chain pricing in manufacturing. It’s here and now. We’re looking forward to collaborating with CCBA to continually drive digital transformation that remains bleeding edge and provides a continued competitive advantage for the business.”

Gavin Holme, consulting services director, Microsoft South Africa said: “Flintfox’s Trade Revenue Management and RMx pricing extended the capabilities of our Finance and Operations solutions, enabling CCBA’s digital transformation. With Dynamics 365, Microsoft 365, and Azure, CCBA will achieve their goal to unify operations and intelligently adjust processes in real time.”

About Flintfox

Flintfox International is a global Independent Software Vendor (ISV) of intelligent pricing solutions for the consumer goods, retail and discrete manufacturing industries.
Flintfox solutions deliver margin expansion and pricing efficiency for clients by simplifying and streamlining pricing, promotions, and rebate management. Flintfox’s unique pricing IP means leading global organisations can better manage complex pricing in real time, delivering intelligent and dynamic pricing solutions.

Flintfox International is a global company, with a physical footprint in EMEA, North America, LATAM, and APAC, servicing all the way from enterprise to medium-sized business across seven continents.

About Coca-Cola Beverages Africa

CCBA is the 8th largest Coca-Cola bottling partner in the world by revenue, and the largest on the continent. It accounts for 40 percent of all Coca-Cola products sold in Africa by volume. With over 16 000 employees in Africa, CCBA services millions of customers with a host of international and local brands. The group was formed in July 2016 after the successful combination of the Southern and East Africa bottling operations of the non-alcoholic ready-to-drink beverages businesses of The Coca-Cola Company, SABMiller plc and Gutsche Family Investments. CCBA shareholders are currently: The Coca-Cola Company 66.5% and Gutsche Family Investments 33.5%. CCBA’s African footprint now encompasses South Africa, Ghana, Ethiopia, Uganda, Kenya, Tanzania, Namibia, Mozambique, Comoros, Mayotte, Zambia, Botswana, Eswatini and Lesotho.